JR Creative Studio is an Amsterdam-based design practice founded by Jorge Afonso.
We blend clarity, structure and creativity to deliver high‑impact brand identities, digital interfaces, motion graphics, and immersive photography.
Our mission is simple: to craft thoughtful design systems that spark connection, tell stories, and drive value. Whether you're building a brand, launching a product or reimagining your space, we design with purpose and precision.
Graphic Designer, Photographer, Creative Director. Founder of JR Creative Studio.
Based in Amsterdam. Over 15 years of creative and hospitality experience, with a focus on bold storytelling, brand systems and visual clarity.
A craft-beer concept for adventurous midlife-crisis drinkers, blending humour with a high-impact visual identity.
Problem:
The brand needed a full identity and asset library to stand out in a crowded craft-beer market.
Process:
Iterated logo sketches into a bold wordmark with custom icons.
Built packaging and merch mockups (caps, mugs, playing cards).
Solution:
A complete brand toolkit:
Logo, communication tone, color system, typography, packaging mockups.
Community centred website to showcase the brands voice in the market.
Results:
A market-ready brand blueprint and versatile asset library demonstrating multi-channel design fluency.
A martial‑arts academy seeking modern relevance—melding tradition with digital-first engagement to attract new students.
Problem:
A respected dojo lacked a digital presence, limiting membership growth and community reach.
Process:
Curated over 20 years of academy history into structured content. Designed & launched an SEO‑optimized website (kenpokarateportugal.pt) Created motion logo, videos, and synchronized Instagram & LinkedIn.
Solution:
A unified brand ecosystem: responsive site, animated logo, videos and social media campaigns optimized for modern engagement.
Results:
203 % increase in unique users and 607 % increase in interactions across media channels since website launch;
Official testimonial praising clarity and impact.
An enigmatic street‑photography label that frames urban solitude in high‑contrast black & white.
Problem:
High‑contrast street photography needed a brand identity and platform to stand out in a saturated market.
Process:
Developed minimalist B&W logo evoking mystery. Grew anonymous Instagram to 235 followers with curated posts. Initiated Unity‑based 3D gallery design for immersive exhibition.
Solution:
A sleek photographic identity and teaser 3D‑gallery framework primed to deliver a memorable virtual experience.
Results:
Top photo: 341 likes, 18 comments, 1 share. Gallery prototype ready for user testing.
Founder and President of APKAC
“The work developed by Jorge Afonso in the design and creation of our website stands out for its impressive combination of creativity, technical skill, and strategy.
The creation of an interactive website reveals not only technical mastery but also a keen eye for user experience.
The custom illustrations and the 15-second animated logo demonstrate aesthetic sensitivity and attention to detail, elevating the project’s visual identity.
The effective integration of social media management, SEO optimization, and Google Analytics setup highlights a comprehensive and results-oriented approach.
Furthermore, the curation of historical content and titles, as well as poster production, reflect a commitment to quality and the site’s visual storytelling.
“Jorge Afonso proves to be a versatile and dedicated professional, capable of transforming vision into a strong and engaging digital presence.”
The project as a whole reveals an exemplary balance between creativity and effectiveness, resulting in a final product that is impactful, functional, and memorable.”
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